Technology - Real Estate, Updates, News & Tips
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iPro Real Estate

Real Estate Needs Open Internet

Some of the biggest names in business, including Facebook, Amazon, and Walmart, are weighing in on net neutrality as the Federal Communications Commission reaches its deadline Monday to field comments on its plan to change the way the internet is regulated. Real estate brokers are also having their say; on their behalf, the National Association of REALTORS® is warning the FCC that a change to internet governance could cause unequal access to con

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First-Time Buyers Turn to Google for Advice

So far this year, Google searches related to buying a first home have surged to 44 percent of all homebuying-related search activity—up 11 percentage points compared to a year earlier, according to a new study by Chase Home Lending. This may mean you’ll want to increase content on your website geared toward first-time buyers.“I had assumed that we would start to see millennials come [into the market] in force in the next two years,” says

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REALTORS: Let homebuyers ‘place’ homes on empty lots with Clayton’s new augmented-reality app

Nation's largest homebuilder developed a 3-D home visualization tool for homebuyersKey Takeaways Augmented reality technology is quickly growing within real estate, providing buyers with new home shopping experiences. IPhone app lets users interact with new homes on empty lots.Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.Home Previewer by Clayton is an augmented reality-ba

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Realtor.com enhances school-based search

Homebuyers can now center property search on schools from get-goRealtor.com has made it easier for homebuyers to filter listings based on schools.Users can enter a school name into its property search bar to pull up all for-sale properties that fall within the school’s attendance zone.The feature gives realtor.com a slight edge over Zillow and Trulia when it comes to school-based search, while bringing the listing portal up to speed with Redfin

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REALTORS: 6 ways to supercharge your Instagram engagement

Remember, social media success means being socialKey Takeaways Take advantage of all the platform's updates, make sure to use different content types, and keep it social.Instagram has been dominating 2017.The platform updates regularly, it recently hit over 700 million monthly users,and over 250 million users are using the stories feature daily.Real estate agents can use Instagram to build their brand and their business.Engagement on the plat

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8 tech trends that are shaking up real estate

The latest technological movements may spare some industries. But not real estate.Chris Dixon, a general partner at venture capital firm Andreessen Horowitz, recently outlined eight tech trends in an interview at TechCrunch Disrupt NY 2015. All of them are shaking up real estate.Here’s how:1. Virtual realityOnline 3-D representations that let prospective buyers virtually saunter around homes are spreading like wildfire. They’re cons

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What does a home warranty cover?

How to talk to your clients about the importance of this protectionA home warranty company’s primary goal is to make your clients feel secure and protected in their new purchase. It’s scary to buy a home and not know the state of the systems and appliances inside. A home warranty can provide that peace of mind and protection.One of the complaints home warranty companies get from new homeowners is that their home warranty didn’t cover

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Instagram Bug Causes Accounts to Be Disabled

Social networking site Instagram reportedly experienced a bug that disabled numerous accounts for more than 24 hours. Twitter and Facebook have been flooded with complaints from Instagram users saying they are unable to log into their Instagram accounts or their accounts have been deleted completely.Many users report that when they login to Instagram, they see a message reading: “Your account has been disabled for violating our terms. Learn how

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Realtor.com® Launches School Search Tool

Realtor.com® has launched a new feature that narrows buyers’ home search down to neighborhoods that include certain elementary, middle, or high schools. House hunters can now enter the name of a school into a search box on the website and view a map with a pin that shows the school name and location along with homes for sale nearby.“Searching for homes by school has been the top requested feature by our users, and it showcases the im

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Using Google Local Guides in Your Business

According to a survey conducted in 2016, Google Maps is by far the most popular mapping app among smartphone users (Android owners prefer it by 78 percent and iPhone users by 69 percent). And there's a special program that offers real estate professionals and others the opportunity to boost their presence on this platform, known as Google Local Guides.Victor Lund, cofounder of real estate consulting company WAV Group, offers step-by-step instr

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