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iPro Real Estate

What a New-Home Warranty Really Covers

A new home will often come with a warranty from the builder, but that doesn’t mean the builder is on the hook for anything that breaks. Warranties differ from builder to builder, but they typically cover only specific features such as: Concrete foundations and floors Clapboard and shingles Carpeting Thermal and moisture cover Waterproofing Insulation Roofing and siding Doors and windows Garage doors Plumbing Electrical Heating and cooling Septi

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Home Tours Are Happening Through Video Calls

The majority of home shoppers will want to see a place in person before they buy, but some house hunters are increasingly relying on video call tours—through Apple’s FaceTime, for example—to shop for a home, The New York Times reports.About 20 percent of buyers said they submitted an offer on a home without visiting it first, according to a recent survey by Redfin of more than 1,000 agents. In a survey of 45 New York–based agents, more

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REALTORS: Protecting Your Transactions From Wire Fraud

One of the fastest growing cybercrimes in the U.S. is wire fraud in real estate. About 9,600 people were victims of wire fraud in the real estate and rental sector in 2017, with losses of more than $56 million, according to FBI data.The highest reported fraud in real estate last year was Business Email Compromise/Email Account Compromise. Fraudsters will assume the identity of the title or real estate agent and forge the person’s email and othe

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Family Becomes First Occupants in 3D-Printed Home

A family in France will soon be the first in the world to move into a house completely printed and constructed from a 3D printer. The four-bedroom home in Nantes, France, sits at 1,022 square feet, and is a collaboration between the city council, a housing association, and the University of Nantes. Francky Trichet, the council lead on technology and innovation, says he believes the 3D-printed home process will disrupt the construction industry an

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New Concrete Lets Walls React to Touch

An invention by a 3D printing company may raise the ante for how smart a building can be.NOWlab, a branch of the 3D printing company BigRep, has developed concrete walls that respond to touch. In its model, a slab of 3D-printed concrete with a honeycomb design, three LED lights embedded in the hexagonal holes light up when skin touches the concrete.The design uses capacitive sensors in the concrete to turn the entire wall into a light switch; the

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Some Design Trends Create Noise Pollution in Homes

Smart-home gadgetry and design trends emphasizing openness are leading to more noise disturbances, such as echoes, inside homes. Some homeowners are even hiring “acoustic consultants” to help alleviate the issues.A common noise-prone living arrangement is an open floor plan with a minimalist design, where more emptiness and fewer items of furniture enable reverberations inside the home. It can make make it difficult for owners to pick up othe

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REALTORS: 5 Marketing Ideas for Social Media Day

Grab your selfie stick, because June 30 is Social Media Day. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest have become vital for real estate marketers to get their content out to their audience and connect with prospective clients.“Hopefully, if you’re an agent, you spend more time on social media doing business than scrolling through feeds,” says Grant Findlay-Shirras, co-founder of Parkbench.com, a rea

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8 Nabbed in Cybercrime Ring Targeting Real Estate

Authorities in the United States and Africa have arrested eight people for alleged involvement in an international online fraud scheme that targeted Crye-Leike, a real estate company based in Memphis, Tenn., as well as other entities. The suspects, along with four others who are still at large, are accused of attacking computer servers and using bogus email messages to steal millions of dollars from individuals and companies involved in property

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REALTORS: Slow Mobile Load Times Could Hurt Your SEO Ranking

How fast does your website load on a mobile device? The answer could dictate how many people will easily find your website.Web traffic from mobile and tablet devices have accounted for a higher percentage of traffic than desktops since 2016. Over the past few months, Google has been rolling out a mobile-first index, which could have a major impact starting this summer on the SEO performance of websites that are slow on mobile devices. Google me

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Replacements for Facebook’s ‘Likely to Move’ Ads

Real estate professionals accustomed to using Facebook’s “likely to move” ads are receiving notice that the social network will be shutting the feature down in mid-August. If you’re currently using the Facebook tool, you may be searching for another avenue for customer outreach and ad targeting online.Facebook’s “likely to move” ad platform culls data from third-party sites to identify consumers who show signs of relocating soon. Th

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