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iPro Real Estate

Weekday Mornings Are Hot for House Hunting

House hunters like to search for homes online during their workday, a new survey shows. The peak times for consumers to search for home listings are between 9 a.m. to 5 p.m. on the weekdays. The most popular time is Friday at 10 a.m., according to a new analysis from real estate brokerage Redfin.“Searching for a new home is like a job. Maybe that’s why people most often do it while they work,” Redfin notes in its analysis.Nearly 64 percent

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More Americans Are Moving South

Americans who are moving out of state tend to be heading south, according to a new analysis by LendingTree, a loan information source. Researchers analyzed more than 2 million new purchase mortgage loans to see where people are moving to and from.Florida is the winning destination, according to the analysis. It was the top destination for movers who were relocating out of state in 15 out of the 50 states. Consumers like to move to Texas, but so

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Real Estate’s Top 6 Challenges Now and in the Future

From interest rate hikes to climate change, shifts in the physical, political, and economic worlds are having effects on the real estate industry. Some of these developments affect the residential and commercial sides of the business differently, while others are common challenges all practitioners will face. As 2019 approaches, here are a few short-term and long-term hurdles you should know.Short-term Issues 1. Interest rates and the economy: T

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Airbnb to Begin Designing, Building New Homes

Airbnb is moving beyond helping people rent out space in their homes. Now it wants to start providing the actual houses, too. The company has announced plans for a new venture that will design and build homes, called “Backyard.” Airbnb co-founder Joe Gebbia describes it as “an endeavor to design and prototype new ways of building and sharing homes.”Airbnb officials say they want to combine the use of smart-home tech and sophisticated man

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Flood Insurance Gets Emergency Weeklong Extension

Congress has approved a one-week extension of the National Flood Insurance Program, which was set to expire Friday, preventing a lapse in federally provided insurance critical to homeowners who live in or near flood zones. The House on Thursday night approved the extension in a 350-46 vote. The Senate also passed a seven-day extension by unanimous consent. The legislation is expected to be signed Friday by President Donald Trump, who has signed

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Buyers Pull Away From New-Home Market

Sales of new homes plunged to a more than 2 1/2-year low in October, as all four major regions of the U.S. posted sharp declines, the Commerce Department reported Wednesday.Sales of newly built, single-family homes dropped to a seasonally adjusted annual rate of 544,000 units in October—the lowest pace since March 2016.Higher borrowing costs are pushing homeownership out of reach among more potential buyers, which has been playing out in the sa

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3 Ways to Spruce Up a Home in the Winter

The colder months can make selling tougher. The home’s exterior can look dreary against a gray sky backdrop and buyers may want to go into hibernation rather than shop for homes in the chilly weather. But real estate and staging professionals say there’s still plenty you can do to make your listing stand out in the wintertime. Realtor.com® spotlighted a few of their ideas, including:Pay attention to curb appeal.Don’t let the colder month

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Real Estate Scam Targets Elderly Homeowners

Seniors are being targeted in a new real estate scam that tries to get them to sign over their home for far below market value.Mary Ann Welch, 70, shared with Capital Public Radio how she received a letter in her mailbox that offered to buy her Sunnyvale, Calif., home for $750,000. The letter included paperwork for her to sign and consent to sell. Welch had not put the house up for rent or for sale. The two-bedroom home is within walking distance

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Most Young Adults Prioritize Home Ownership Over Marriage

When asked about life priorities, millennials name homeownership as their second-highest goal behind retirement—and before marriage and having children, according to Bank of America’s 2018 Homebuyer Insight Report. Seventy-two percent of millennials say owning a home is their top priority, while 50 percent pointed to marriage and 44 percent to having children.“Millennials are redefining life’s priorities by placing homeownership above ne

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Viral Listing With Half-Nude Models Draws Backlash

To draw more attention to a languishing listing, a Houston real estate professional hired two fitness models to pose half-nude in the property photos, depicting everyday household tasks such as cooking or changing a light bulb. But even though the marketing ploy exponentially increased buyer interest, public complaints about the risqué listing prompted a local real estate portal to remove it.“After 40 days on the market and several open hou

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